Services
Helping you
do good, well.
Where can
we help?
Good | Well Consulting is dedicated to partnering with individuals, organizations, and communities to help you define and achieve the good you seek. Together, we’ll design and implement a strategy that allows you to bring your vision to life effectively and sustainably.
What We Do
Focused Consulting
Solve specific problems.
At Good | Well Consulting, we understand that your challenges often stem from deeper systemic issues. Whether you're dealing with fundraising shortfalls, strategic planning roadblocks, or team dynamics, we identify the root causes. We then collaborate with you to develop comprehensive, system-wide solutions that address these underlying issues and propel you toward your goals. We guide you through a tailored, actionable pathway to sustainable success.
Best for:
ESTABLISHED nonprofits, Boards, Executive Directors
Leadership Coaching
Get clarity and level up.
Laura’s coaching services offer a series of intentional, two-way conversations designed to support you in navigating the unique challenges of leadership. As a trusted dialogue partner, Laura provides a safe space for you to explore and clarify your intentions, both in life and work. Together, you’ll identify areas for professional development and create a clear, actionable plan to enhance your performance and fully live out your calling. This coaching relationship empowers you to lead with confidence, authenticity, and a renewed sense of purpose.
Best for:
Senior Staff, Executive Directors
Academy
Master the basics.
Our classes and trainings are designed for managers, executives, boards, and frontline staff, focusing on key competencies and real-life application. These courses provide the foundational knowledge and skills you need to tackle challenges and drive success within your organization. Our courses are like the first step in building new muscles; they lay the groundwork for growth, which can be further strengthened through personalized coaching or consulting to ensure you fully integrate what you’ve learned into your everyday practice.
Best for:
Startup or early-phase nonprofits, leadership new to the sector
Let’s dive deeper
Is Focused
Consulting
Right for You?
We recommend starting with a 4-session consulting plan if you’ve run into an issue and think we can help. Common issues include:
You and your organization
want to measure results
and be held accountable.
You want to define what
a healthy organization looks
like for you in order to grow.
Your organization
needs training for
board and staff.
You need fundraising
strategies that work
and are sustainable.
You’ve hit a bump
in your management
process.
You don’t know
when (or how) to
hire new staff.
Sound like you?
Coaching
As a nonprofit leader, you often carry the weight of your organization alone, with no one to turn to for confidential guidance.
Laura Cootsona’s coaching offers a trusted partnership where you can explore challenges, clarify your intentions, and sharpen your strategy—all for the greater good of both you and your organization. Using specialized assessments like Working Genius, Laura helps you identify actionable steps that drive real results.
Laura isn’t constrained by traditional coaching conventions. She values authenticity, and blends empathy with direct, expert advice to ensure you’re equipped to make informed decisions and get things done. With over 30 years of experience, she provides the structure, encouragement, and accountability you need to lead with confidence and clarity.
Online Courses
All you need to know to
streamline fundraising
Designed for staff and board
members on the fundamentals
of running a nonprofit
Training for current,
new, or soon-to-be
nonprofit board members
Which
is your
nonprofit?
Start-Up
You need help to articulate your mission and vision
My vision/mission statements communicate to potential donors
You’re building your board and key leadership
Your team is trained and ready to lead and direct your organization.
You need help optimizing your limited resources
You are excited and overwhelmed and don’t know where to start.
Mid-Level
You’re a few years in and feeling stuck
You’ve hit a few early goals and want to scale your mission
You need support navigating leadership changes
You’ve grown fast and need your infrastructure to scale
The needs have changed and you need to adapt or face irrelevance
Established
You want to innovate and avoid organizational stagnation
The dynamics between your board and senior leadership could use a tune-up
You need new ways to measure impact
Your traditional sources of funding aren’t enough to fuel the next phase.
You need a succession plan.
Crisis
You just lost a major funder.
Your beloved founder won’t leave.
Your beloved founder left!
Your community is in crisis and you are being called to step up.
Your team is burnt out.
Your town is burned down.