About Us
Good | Well Consulting is dedicated to partnering with individuals, organizations, and communities to help you define and achieve the good you seek. Together, we’ll design and implement a strategy that allows you to bring your vision to life effectively and sustainably.
Laura Cootsona
Fun is part of every engagement. Why? Cuz, the work is hard and you have to laugh and enjoy the process!
With 36 years of experience in nonprofit leadership, Laura Cootsona has dedicated her career to making an impact in the communities she serves.
Her CV begins as a student at UC Berkeley, where she served on her first Board of Directors. From 2015 to 2021, Laura led the Jesus Center, a social service nonprofit in Chico, California, as Executive Director. During her tenure, she navigated the challenges of the largest fire in California's history and the COVID-19 pandemic, successfully rebuilding the board and staff, transforming the service model, and raising $18 million to create 47,000 square feet of collaborative program space, increasing shelter beds from 23 to over 100. Laura is also a founding board member of the Camp Fire Collaborative.
She holds a Master’s in Nonprofit Administration from the University of San Francisco and a BA in Religious Studies from UC Berkeley. Beyond her work, Laura is passionate about travel, speaks fluent Italian, and cherishes time with her husband and two grown daughters.
Laura’s consulting practice specializes in fundraising, marketing, CEO coaching, strategic planning, and board development, helping nonprofits achieve sustainable success.
Collaborative Partners
The Good | Well Team is a community of like-minded professionals who all want to see you and your organization do your good well. Regardless of the opportunity, our team steps up and joins the effort.
Jovanni Tricerri
Ria Collaboratories
Co-facilitation of Collaborative Process
and Radical Collaboration®
Keesha Hills
Thrive Synergy Solutions
Co-Facilitator in Radical Collaboration®
and Operational Fundamentals
Kyle Walling
k.walling design
Branding, Graphic & Web Design
Hilary Tricerri
Grant Systems and Assessments
Samantha Shepherd
Human Resource Compliance and Improvements
Nancy Pedulla
Co-Facilitator in Strategic Planning
and Leadership Development
Scott Winter
Collaborative Commons
Radical Collaboration®
Joc Clark
Collaboration Works Consulting
Co-facilitator for Strategic Planning
and Team Building
Sharon Nichols
Enneagram Coach
Jeff Gephart
Enneagram Coach
Certifications
3 Vital Questions
Certified Trainer
Working Genius
Certified Trainer
Fierce Conversations
Certified Trainer
Good | Well Philosophy
Our core belief is that every individual and organization has a unique purpose, or “good”—a purpose fueled by passion and driving action.
At Good | Well, we emphasize the importance of defining your "good" and then doing it well. We believe that anyone can achieve meaningful and lasting impact when aligned with their purpose.
To achieve “Good Well,” we focus on strengthening your mission, values, and desired outcomes. We work to define what it would look like to do that good “well.”
How do you define success?
Do you favor means or ends?
How do you treat your people—your stakeholders, clients, and funders?
Next, we look at the three essential parts of any organization:
Foundational systems, policies, and strategy
People
Outward-focused activities
We believe that living out your purpose requires harnessing all resources—your foundation, your people, and your mission—towards the good you want to do in the world.
How we achieve this is just as important as what we achieve. We are committed to doing all things with integrity, accountability, and stewardship. By fostering healthy strategies, people-centered practices, and sustainable systems, we measure success not just by numbers but by significance—making the world a better place through purpose-driven actions.