Transforming Your Vision into Lasting Impact.
Partnering to create meaningful change
Let our decades of experience to help catalyze your vision.
We help nonprofits overcome their
biggest challenges.
Passion needs strategy, and Good | Well has spent decades developing proven methods for helping change-makers like you reach their goals. Let’s take the guesswork out of fundraising together. Let’s activate the power of your board. Let’s build the framework to bring your ideal to life.
With over 30 years of experience, Good| Well founder, Laura Cootsona, is dedicated to guiding you every step of the way. Key Achievements:
Led fundraising campaigns of $10 million+
Coached and trained 500+ nonprofit leaders
Spent 6 years as an executive director, revising, recasting, and overseeing signature projects
Who We Help
Nonprofit Start-Ups
You’re just getting started and need the infrastructure for your ideas to thrive.
You’re in the early stages and need a solid foundation to turn your vision into a sustainable reality.
Senior Leadership
You need support from someone who understands when you’re struggling with mission drift, overwhelmed, or want to level-up.
You need a trusted partner to help navigate mission drift, manage overwhelm, and elevate your organization to the next level.
Teams
You know systemic issues need holistic interventions, and you need targeted training to revitalize team dynamics.
You recognize that systemic challenges require comprehensive solutions, and you're looking for tailored training to energize and align your team.
“It was great to have Laura pour into our team. After our retreat, I can see how our growth can happen. Laura was helpful and insightful in hearing our passion and goal for the Redemptive Journey. We are small but mighty. and will be effective for the future ahead. Thank you for helping me see what I thought was impossible possible.”
“Laura is an absolute expert in the nonprofit sector and the leadership world, with a wealth of experience that has significantly impacted our community. Her work in leading, growing, and supporting some of our area’s most successful nonprofits is truly remarkable and most of us will never know the true impact she has had on our community.”
Meet Laura
There are many “how-to books” on fundraising, board success, and business management. My pragmatism is rooted in 30 years as a consultant with dozens of organizations and 6 years at the front line of a community-based nonprofit.
Theories are cheap. Experience is gold.
“I believe in the power of nonprofits to change the world, and I am here to help you succeed.”
Laura Cootsona
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